In this digital age, we have become accustomed to having things that make us more connected, maybe productive…at no extra cost. Or have we? The recent privacy debacle with Facebook has shown that there is a cost to the ‘free services’ that we inhabit. It is the data we give away, without thought and seemingly without care. Facebook is not alone, think google, yahoo and others…think of credit card companies who know our movements and purchasing….think of store cards that mean changed store layouts based on our habits – the customers. We are in the Brave New World….these things we get for free have a hidden cost. These days that cost is becoming a little more visible.
There seems to be quite a stir in the online world as Google privacy alters on March 1st and our browsing histories will be used against us in terms of advertising.
Is this really such a big deal considering how much of our lives are already online? For those that engage in social networks there is little that is hidden – that said, my cache is going to be cleared before March 1st, just in case there is something more sinister than I am aware of.