In this digital age, we have become accustomed to having things that make us more connected, maybe productive…at no extra cost. Or have we? The recent privacy debacle with Facebook has shown that there is a cost to the ‘free services’ that we inhabit. It is the data we give away, without thought and seemingly without care. Facebook is not alone, think google, yahoo and others…think of credit card companies who know our movements and purchasing….think of store cards that mean changed store layouts based on our habits – the customers. We are in the Brave New World….these things we get for free have a hidden cost. These days that cost is becoming a little more visible.