Where has the evangelism gone?

The other day, I was challenged to read a post on Facebook from Dan Kimball talking about the word ‘missional’ and how the word is often used, yet it appears rare that salvation stories follow.
Has the church confused its mission with acts of service? Have we dumbed down? I believe that we should be engaged in acts of mercy/service/good deeds but I am also convinced that these should be accompanied by an evangelistic challenge (recognising that this can take different forms) that sees some accept faith in Jesus.
When we talk about being ‘missional’ – what do we really mean?