demand and need do not always collide

Thinking through some ideas for social enterprise. It is fun dreaming and the challenge is one that I am enjoying. As I have chatted with a few people, a light dawned – it is not revolutionary, it does not change the world, in fact, I wonder why the glaringly obvious was not in my mind anyway; needs do not always equate to demand. If social enterprise is to work well, it needs both.

For example, I know that I need to get fit, I have a stationary bike to help – do I use it? Need does not always equate to demand.

So what? Well, it makes me realise that if I want to get it right, I may need to think some more.